The first part of the
strategy was the press conference itself. Apple has acknowledged that there's a
problem and that it is dedicated to making its customers happy. Even though the
data shows that the rate of dropped calls around the iPhone 4 are higher than
around the iPhone 3GS, the increase in dropped calls is under 1 per 100
calls.
Apple iphone strategy managed to get clear that it is committed to making its customers happy and supplying the best products it can offer. Based on the iPhone 4, this is what the company said hello was going to do:
Release a Software Update to higher Report Cellular Signal - It was actually included in yesterday's iOS update 4.0.1. The program fix does not actually improve call reception, however. Instead, it adjusts the algorithm to higher report the actual signal. Which should make the drop in bars when gripping a caseless iPhone appear decreased (even though the end result is exactly the same).
All apple iphone 4 Owners Get a Free Bumper or perhaps a Refund for Their Existing Bumper - Apple believes that area of the reason that the dropped call ratio has grown (however slightly) is because fewer users have cases for his or her new iPhone 4. With the apple iphone, the iPhone form factor didn't change, which resulted in not only did more existing users curently have a case, but more cases were offered at launch. That didn't happen using the iPhone 4, and so Apple will give all iPhone 4 users who buy the phone from launch date through September 30 a a totally free bumper or a refund on their own existing bumper. Additionally, because Apple can't make enough bumpers to fulfill demand, customers can choose another third-party case too. The company says it will have an application on its website late in a few days that customers can complete to request their new bumper in order to get a refund on their existing bumper.
Unsatisfied Customers I believe Refund - If the new case or bumper still doesn't solve the issue, Apple will provide a complete refund towards the iPhone 4 owner. Presumably you may also just exchange your apple iphone 4 for another unit.
Apple won't be providing refunds for users who purchased a case from a third-party manufacturer, partly because only a few of those cases are presently on the market.
We'll keep you posted regarding how you can claim your free case or refund when that information becomes available. The point is, Apple has made it clear it would like to take care of its customers and also to amend the situation.
On a personal level, I've realized that my iPhone 4 has worse reception (which is even after the 4.0.1 software update on devices) than my apple iphone. It isn't to the point that I'm dropping calls or having data lag, but yes, the reception isn't as good. Consequently, I may take Mr. Jobs on his offer for an exchange to ensure that I can see if a new phone might are more effective for me (after all, I could simply have a bad unit).
Still, we believe it is time to take a step back out of this incident and objectively analyze the problem. Yes, there is a problem. Yes, Apple is acknowledging it. Yes, the organization is taking care of its customers. The planet is not coming to an end.
Apple iphone strategy managed to get clear that it is committed to making its customers happy and supplying the best products it can offer. Based on the iPhone 4, this is what the company said hello was going to do:
Release a Software Update to higher Report Cellular Signal - It was actually included in yesterday's iOS update 4.0.1. The program fix does not actually improve call reception, however. Instead, it adjusts the algorithm to higher report the actual signal. Which should make the drop in bars when gripping a caseless iPhone appear decreased (even though the end result is exactly the same).
All apple iphone 4 Owners Get a Free Bumper or perhaps a Refund for Their Existing Bumper - Apple believes that area of the reason that the dropped call ratio has grown (however slightly) is because fewer users have cases for his or her new iPhone 4. With the apple iphone, the iPhone form factor didn't change, which resulted in not only did more existing users curently have a case, but more cases were offered at launch. That didn't happen using the iPhone 4, and so Apple will give all iPhone 4 users who buy the phone from launch date through September 30 a a totally free bumper or a refund on their own existing bumper. Additionally, because Apple can't make enough bumpers to fulfill demand, customers can choose another third-party case too. The company says it will have an application on its website late in a few days that customers can complete to request their new bumper in order to get a refund on their existing bumper.
Unsatisfied Customers I believe Refund - If the new case or bumper still doesn't solve the issue, Apple will provide a complete refund towards the iPhone 4 owner. Presumably you may also just exchange your apple iphone 4 for another unit.
Apple won't be providing refunds for users who purchased a case from a third-party manufacturer, partly because only a few of those cases are presently on the market.
We'll keep you posted regarding how you can claim your free case or refund when that information becomes available. The point is, Apple has made it clear it would like to take care of its customers and also to amend the situation.
On a personal level, I've realized that my iPhone 4 has worse reception (which is even after the 4.0.1 software update on devices) than my apple iphone. It isn't to the point that I'm dropping calls or having data lag, but yes, the reception isn't as good. Consequently, I may take Mr. Jobs on his offer for an exchange to ensure that I can see if a new phone might are more effective for me (after all, I could simply have a bad unit).
Still, we believe it is time to take a step back out of this incident and objectively analyze the problem. Yes, there is a problem. Yes, Apple is acknowledging it. Yes, the organization is taking care of its customers. The planet is not coming to an end.
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